This marks the beginning of a major brand repositioning for Milka—stepping away from the Alpine world and into the real world to show that with a little bit of tenderness, everything tastes better.
Tender Tastes Better is Milka's new global positioning.
The first film, directed by Frederick Bond, and the second, directed by Martin Werner, rolled out in over 25 markets, achieving Milka's highest-ever results in quantitative consumer pre-testing.
