Many of us have enjoyed Candy Crush Saga. Whether you’re commuting, queuing, or waiting for the bus, it’s a game that you can pick up and play when you’re looking for those moments of bitesize fun.
In celebration of Candy Crush Saga’s 10th anniversary, we released a campaign on iconic billboards in the US and in the UK with patterns that replicate the in-game mechanic everywhere in your daily life.